The Mount Holyoke Fund Marketing Officer reports to the Associate Director of The Mount Holyoke Fund/Marketing Specialist and helps coordinate messaging, collateral materials, Web content, e-communications and audio-video in support of Advancement goals and consistent with other communications of the College. The Officer will serve as a liaison to the Office of Communications to coordinate the calendaring and production of division-wide marketing efforts.
Roles and Responsibilities:
Manage communications intake calendar for Advancement.
Liaise with central communications office and external vendors to develop collateral material
Leverage social media and information technology to promote events, engagement and giving opportunities.
Develop ideas for MHF marketing campaigns to help achieve annual fundraising goals.
Assist in the implementation of an integrated communications strategy for the division.
Coordinate and help prioritize marketing communications throughout Advancement.
Review marketing data (campaign results, conversion rates, traffic etc.) to help analyze effectiveness of donor communications.
Coordinate development, production, and delivery of communications materials for the division.
Write, edit and proof content for print and digital platforms
Remain current on trends in development and on communication strategies, including use of new technologies and social media.
Create and maintain tracking systems, project files and databases to support office activities and assigned projects.
Write and develop content for various publications and communications vehicles including online and direct mail outlets.
Monitor production schedule for Advancement projects developed in collaboration with Office of Communications and outside vendors.
Serve as the primary contact with freelance designers, printers and others vendors to obtain competitive bids. Gather necessary approvals and ensure deadlines are met.
Ensure Advancement’s digital content is current and accurate.
Interview donors, faculty, and students for writing assignments as needed.
Ensure communications adhere to College brand and style guidelines.
Exceptionally strong written communication skills.
Strong verbal communication skills, editing and proofreading proficiency are required
Ability to work independently and as part of a team.
Excellent interpersonal and diplomatic skills are essential.
Contribute ideas and process improvements using available resources.
Must be organized, possess the ability to multi-task, and meet project deadlines.
Requires initiative, problem solving skills, and high attention to detail.
Education and Experience Requirements
Bachelor's degree required.
Minimum of 3-5 years experience in marketing, communications and/or social media.
Proficient in Microsoft Office, Adobe Acrobat, InDesign or similar design software.
Use of Google Analytics of other website tracking systems.
Requires understanding of basic marketing and communications principles.
Basic understanding of design concepts and the print production process.
Experience in fundraising, preferably in a higher education or non-profit setting a plus.
Consideration will be given to applicants not meeting the stated requirements but who possess a combination of relevant and/or equivalent skills, experience, and education.
As the first of the Seven Sisters, the female equivalent of the once predominantly male Ivy League, Mount Holyoke established higher education for women as a serious endeavor. Our long, distinguished history of educating leaders arises from a powerful combination of: academic excellence in a global learning environment; a tight-knit, diverse, and international community; a worldwide network of influential alumnae; the conviction that women can and should make a difference in the world.