Founded in 1982 and headquartered in Gainesville, Florida, with offices in Orlando, the North American Veterinary Community (NAVC) is a non-profit organization providing world-class professional development to the global veterinary healthcare community. Its largest initiative, VMX, formerly known as the NAVC Conference, hosts more than 17,000 attendees each year. Other offerings include VetFolio, an online CE platform in conjunction with AAHA; the NAVC Institute; the Veterinary Innovation Council; an Industry Services Division; its official journals: Today's Veterinary Business, Today’s Veterinary Practice, Today’s Veterinary Technician and Veterinary Advantage; and the newest educational offerings: NAVC LIVE and NAVC Discovery. Visit NAVC.com for more details. NAVC has a $25 million budget and employs 60+ staff, split between offices in Gainesville and Orlando. The organization offers employees a competitive salary, bonus, and comprehensive benefits package that includes medical, dental, and life insurance, as well as a 401k plan. Most importantly, NAVC provides a fun, engaging, and collaborative working environment and culture where individual talents and strengths will be utilized to serve the veterinary profession and assist in achievement of the NAVC mission.
The Senior Vice President of Marketing (SVP) directly reports to the CEO and is responsible for developing and leading the implementation of a comprehensive marketing strategy and plan, which is aligned with the NAVC organizational strategic goals and priorities. The SVP will direct and manage the activities through a variety of channels that promote, enhance, and protect the organization’s brand reputation and awareness. As a vital member of the executive team, the SVP will also provide leadership and management for digital marketing, market research and program positioning, as well as corporate social media, reputation, and content management. Another major pillar of this role is to lead NAVC’s talented marketing team and fully integrate the department within the NAVC family.
The successful candidate will have at least seven years of marketing experience and a minimum of seven years of staff leadership, management, and development experience. A well-rounded background in creative or design with a strong understanding of digital is required. The successful candidate will also have demonstrated working knowledge of current trends in content marketing, digital, and mobile advertising, as well as market and competitor research. While a Bachelor’s degree is required, a Master’s is preferred. Similarly, while knowledge of the veterinary industry is not required, it would be beneficial. A good sense of humor and willingness to work as part of the team are musts. The successful SVP will develop strong internal relationships and make marketing a strategic resource and partner for the rest of the NAVC family.