The Smart Electric Power Alliance (SEPA), formerly the Solar Electric Power Association, helps utilities and technology companies deploy and integrate solar, storage, demand response, and other related resources. The organization is at the forefront of changes happening in the energy industry, helping utilities make a smart transition to a clean energy future. Just as the role of new technologies is growing in the electric power sector, so is SEPA, both in influence and size. As the trusted platform for education, research, and collaboration, SEPA’s neutrality is a key factor in the organization’s success. We do not advocate or take positions on issues, nor do we drive trends or play favorites. Our philosophy focuses on bringing the expert stakeholders to the conversations to yield practical solutions. Our membership consists of 1,000 organizations, including utilities, technology providers, independent system operators, regulators, energy users, project developers, consultancies, and nonprofits, who look to us to provide the community, data, insight, and facilitation necessary to make the right decisions in the evolution of the utility business model and more engaging customer programs. The opportunity ahead for SEPA is to build upon and leverage our core strengths - the membership, the brand, and our staff expertise - to enable a greater positive impact on the electric power sector.
The Marketing Associate is a key player in helping SEPA recognize its goals through successful marketing campaigns. S/he is responsible for executing on marketing content and overseeing the day-to-day coordination of creative and marketing processes with internal customers (other departments), and with external vendors such as designers and promotions companies. The ideal candidate understands marketing fundamentals and the creative production process.
Serve as coordinator on creative projects - working closely with outside graphic designers and other vendors to help ensure that project production is completed in a timely and efficient fashion.
Execute digital marketing tasks including: email creation and delivery; website updates and routine maintenance; and Google Analytics monitoring.
Maintain the marketing production calendar as well as the department’s production archive.
Work closely with the Marketing Manager to ensure deliverables comply with brand standards and overall organizational marketing strategies.
Collaborate with Marketing Manager to ensure the alignment of promotions strategy with production logistics and processes.
Collaborate with other departments and stakeholders to execute new concepts and products that support the organization’s strategic objectives.
Maintain marketing collateral.
Basic in-house graphic design projects.
Other tasks as assigned.
Bachelor’s degree in Marketing, Communications, Graphic Design, or Business Administration
Minimum one year experience in a marketing or creative environment
Ability to coordinate projects from start to finish
Experience working with web content management systems (WCMS) - Wordpress highly preferred
Experience using marketing automation tools such as Pardot highly preferred
Strong organizational skills and the ability to multi-task
Experience with Adobe Creative Suite and design basics
Skilled project manager. You are able to juggle multiple tasks, allocate and optimize resources, and manage timelines. You enjoy creating and implementing processes and procedures that uphold rigorous standards.
Strong attention to detail. You are deadline-focused and understand the need for a quality product delivered on time. Your impeccable work style sets the standard. You can find a missing comma in a novel.
Proactive and self-motivated. This is a key element of SEPA’s culture and is critical to our success. You think ahead, anticipate challenges, and take things from start to finish. You have a keen ability to determine what is working and what is not, and you take action to lead in the right direction.
Flexible. With major changes occurring both internally and in the industry at large, you are able to adjust to changing priorities and operate effectively in a fluid and fast-paced environment.
Collaborative work-style. With a wide range of stakeholders to support and/or guide, you possess a style that both complements the efforts and supports the needs of others.
What’s Attractive to the Right Candidate?
You have the chance to join a growing organization on the forefront of cutting edge issues.
You have the opportunity to join a dynamic team of respected industry professionals, led by our president and chief executive officer, who has a high profile reputation as a leader in the transformation of the electric power sector.
You will be part of a team with a culture driven by these organizational values:
Attitude: Exude responsiveness and friendliness
Excellence: Deliver high quality work that members rave about
Ownership: Take personal responsibility for SEPA’s success
Growth: Seek out and embrace opportunities to grow SEPA and yourself
Balance: Always examine all sides of an issue
Comradery: Work hard with the team and have fun with the team
Transparency: Communicate honestly, frequently, and openly
SEPA is an educational non-profit. We are a trusted platform for education, research and collaboration to help utilities deploy and integrate solar, storage, demand response, and other distributed energy resources.