Back on My Feet is run like a fast paced, innovative, corporate start-up. The majority of the organization’s senior leadership team originate from corporate backgrounds and are relentlessly focused on improving the organization’s impact and constantly looking at new ways to bring more supporters to the mission. Back on My Feet is proud to have built corporate board partnerships with companies that include Accenture, Ace Cash Express, AT&T and Marriott. While this position is nonprofit focused, we encourage individuals from a variety of backgrounds to apply.
The National Marketing Director will report to the Chief Executive Officer (CEO) and will ideally be based out of either Philadelphia, PA or New York City, NY. The National Marketing Director position is a new and exciting role within our organization and will be responsible for leading our marketing efforts across the organization, developing a comprehensive national marketing strategy and building out the optimal national marketing team structure to ensure consistency and effectiveness of local events, fundracing and communications. This positions currently has one direct report – a Director of Events/Communications and would manage our media/PR agency relationship.
Develop new marketing and communications strategy (and communications content) to significantly grow both brand awareness and support base across all communication and social media channels both nationally and in all local Chapters
Support CEO in defining and hiring for the optimal marketing team structure and division of labor between national marketing and local Chapter marketing – in particular as it pertains to events, fundracing and communications
Revenue Generation & Donor Relations
Manage and grow BoMF’s national and major local ‘fundracing’ programs within the organization, including meeting or exceeding budgeted revenue goals. “FundRacing” is our signature program where runners receive entry to elite/sold out races and in return, raise money for Back on My Feet. Back on My Feet provides each runner with benefits such as apparel, communication and fundraising pages.
Lead the creation of key individual giving campaigns including National Running Day and annual Holiday Campaign
Oversee the management and maximization of our Google Analytics grant
Support the VP Development/VP Operations in the creation of an effective Individual Giving Program
Support CEO/VP Development as required to manage new or existing donor relationships
Branding, Collateral & Website
Lead 2017 rebranding project and ensure adherence to all brand guidelines/oversee local trainings as required
Drive consistency and improvement in all external presented collateral – including managing/sourcing external graphics support as required
Oversee 2017 website redesign and ongoing management of website
Project Manage the relaunch of BoMF Online Store
Media & PR
Oversee media and public relations efforts to include management and maximization of PR agency relationship, coordination with local chapters on select opportunities, development of press releases and preparation of talking points for CEO
Oversee the management of local Chapter member story development, including crafting of stories as required, to ensure key members and strong member stories readily available for media and external communications
Drive consistency and improve the experience of all local BoMF events (including Bashes/Galas, locally-owned Races and Treadmill Challenges)
Lead the development of new National video for use at key events and review/approve/drive best practices for all local video creation
8-15 years of successful experience in all areas of marketing and communications required. Experience in corporate marketing, Gala/Race events, social media marketing and/or management of running ‘fundracing’ programs highly desirable
Strong writing skills – both creative and attention to detail
Proven management experience and demonstrated leadership skills
Proficiency with all Microsoft Office Software (Outlook, PowerPoint, Excel, Word).
Experience with InDesign or other Graphics Design packages highly desirable
Ideas person – constantly thinking of new, creative and innovative ways to effectively promote the BoMF mission
Results orientated and outcome focused – strives to exceed goals
High energy multitasker – ability to work on multiple projects at once in a fast paced, changing environment and deliver exceptional outcomes
Flexible – willing to work on high level strategy and the weeds of the website and comfortable with not always having a 9-5pm working schedule
Proactive, assertive individual who is self-motivated and requires limited direction
Strong interpersonal skills and ability to work with a variety of different departments and individuals
Unequivocal passion for the organization, mission and the members we serve
Unquestionable integrity and highest ethical standards
Passion for health, wellness, running and/or fitness
Back on My Feet combats homelessness through the power of running, community support and essential employment and housing resources. Operating in 12 major cities coast-to-coast, Back on My Feet recruits members (those experiencing homelessness) at homeless and residential facilities and begins with a commitment to run three days a week in the early morning. The second phase of the program, Next St...eps, provides educational support, job training programs, employment partnership referrals and housing resources. Please click here to see our program in action: http://www.backonmyfeet.org/BoMFVideo Since 2007, Back on My Feet has served more than 6,000 individuals experiencing or at risk of homelessness and engaged more than 100,000 volunteers and supporters. Our members have run a collective 500,000 miles and obtained more than 4,000 jobs and homes. Within six months of becoming a Back on My Feet Alumnus, 90% of members maintain their employment, 60% receive a wage increase and 20% achieve a promotion. Every $1 invested in Back on My Feet returns nearly $2.50 to the local community through increased economic output from employment and reduction in costs for shelter, medical services, incarceration and drug and alcohol treatment. Through our innovative program, Back on My Feet proves that there is hope, that individuals can achieve things they never thought possible and that there are people who will support them along the way. For additional information, please visit www.backonmyfeet.org.