Job Purpose:Assists with the development, implementation and monitoring of graphic design and other relevant marketing communications elements for ChemImage Corporation and its lines of business.
Principal (Essential) Duties:
Maintain marcom and graphical elements for sales literature, catalogs, presentations, direct mailings, website and trade shows
Coordinate tradeshow logistics and hosted marketing events including, but not limited to, administrative tasks, purchase order requests, completing registration paperwork, ordering supplies, coordinating promos, packing/shipping and assisting with other logistics as needed
Assist with data management and efficient utilization of CRM system
Maintain and grow demand creation efforts including database lists, publication library, training videos, podcasts, etc.
Manage pre/post event email distributions by coordinating recipient list, managing graphics and assisting with the creation of customer satisfaction tools
Assemble metrics and reports to satisfy business needs
Support marketing team as needed
Prepare, coordinate and publish online content on a timely basis
Test website for functionality, tracking, quality assurance, and to ensure that all content is relevant and performing efficiently
Develop and optimize digital content for SEO
Write, edit and publish clear copy for webpages, ads, social media, etc.
Create and manage project plans and schedules
Prepare and report campaign optimization information
Think creatively and participate in the development of new design concepts, graphics and layouts