About Gordon-Conwell Theological Seminary: Gordon-Conwell is a multi-denominational evangelical Protestant graduate school, unique with its broad array of over 2,000 students and 200 faculty and staff from 98 denominations and 64 countries. Our four campuses include a residential model of education in South Hamilton, MA (our main campus); an urban context offering classes in five languages in downtown Boston, MA; and adult educational models in both our Charlotte, NC campus and our campus in Jacksonville, FL. Our mission is to prepare women and men for ministry at home and abroad. Rooted in the gospel and God’s Word, the seminary seeks to develop Christian leaders who are thoughtful, globally aware, spiritually mature and prepared for a broad array of ministries. While being historically orthodox and evangelical, we seek to address the issues of our times with both relevance to the culture and faithfulness to Christ and God’s truthful Word.
Position Summary: The Director of Communications & Marketing is responsible for developing and implementing effective communications and marketing strategies to increase awareness and understanding of the seminary’s vision, mission, differentiating strengths and educational programs among regional, national and international audiences. Responsibilities include, but are not limited to, the creation of publication and marketing materials in conjunction with the Admissions Office(s), Office of Advancement; oversight of content management system and institutional development and maintenance of the website; dissemination of seminary news through multiple channels, including local, regional and national print and broadcast news outlets and Contact Magazine.” The Director of Communications & Marketing will guide and/or direct communications activities with designated marketing coordinators for every campus/program institution wide.
Communications Team Leadership: Oversees the writing, design and publication of all marketing brochures, viewbooks, annual reports, letters, and other materials to support both enrollment and fundraising efforts. Leads ongoing web development and enhancement, and working with marketing coordinators, oversees regular propagation of the website for all campuses and programs. Manages the daily functions of the Communications Department, including budget planning and management, staff assignments and routine internal seminary requests. Provides leadership and guidance of publications and creative services including brand management. (60%)
Institutional Marketing & Public Relations: Directs the development of advertising for all campuses/programs, and oversees market research needed to create targeted and effective ads and ad campaigns. Leads media relations for all campuses, serves as a spokesperson for the seminary, and works with senior leadership and faculty in relationship to the media. Provides communications leadership for community relations, serves as a seminary liaison with the community and creates any needed external communications to represent the seminary to local communities. (25%)
Strategic Planning: Creates and executes a strategic plan for a comprehensive communications and marketing program consistent with the overall needs of the seminary’s multiple campuses, programs and centers. Plan includes a robust social media strategy covering all platforms beneficial to seminary marketing. (10%)
Sensitive Communications: Provides writing and editing support to the President and other leadership personnel on significant sensitive communications with the seminary’s constituencies. Provides communications counsel and guidance for crisis communications, is the primary point person for media in crisis situations, and manages/writes any needed external communications vehicles related to situation. (5%)
Performs other duties at the request or direction of the Vice President of Advancement.
Education and Experience:
Should possess the minimum of a bachelor’s degree in communications, journalism, marketing, advertising or a related field.
Senior level experience of at least three to five years in leading communications in a not-for-profit organization is preferred.
Knowledge of evangelical organizations and theological education is a requisite.
A strong working knowledge of marketing, content writing, feature writing and/or reporting and must demonstrate strong writing, editing, interpersonal and verbal skills.
Should demonstrate strong interpersonal and effective team-building skills.
Should possess an in-depth understanding of, and proficiency in, publications production, media relations, advertising, web development and Microsoft Office, Adobe InDesign, Adobe Photoshop, Illustrator, WordPress, and Content Management Systems.
Must have the ability to participate as a self-starting team player and be able to juggle multiple priorities.
Should be comfortable working with a variety of web development technologies including HTML, multimedia software and content management tools.
Skills in search engine optimization of content (SEO) and/or web analytics also a plus.
Gordon-Conwell is a multi-denominational evangelical Protestant graduate school, unique with its broad array of 2000 students and 200 faculty and staff from 98 denominations and 55 countries. Our four campuses include a residential model of education at South Hamilton, MA (our main campus); an urban context offering classes in five languages in downtown Boston, MA; and adult educational models in ...both our Charlotte, NC campus and our offerings in Jacksonville, FL. And our Doctor of Ministry and Hispanic Ministries Programs are delivered at various locations.
Our mission is to prepare men and women for ministry at home and abroad. Rooted in the gospel and God’s Word, the seminary seeks to develop Christian leaders who are thoughtful, globally aware, spiritually mature and ready for a broad array of ministries. While being historically orthodox and evangelical, we seek to address the issues of our times with both relevance to the culture and faithfulness to Christ and God’s truthful Word.