LRP Publications is a leading national conference provider in addition to being a thriving publisher of business-to-business online services, newsletters, books, and more. As Marketing Manager - Conferences, you’ll have the overall responsibility of strategic planning, leading, executing and reporting of three of LRP’s major annual conferences/tradeshows as well as a monthly webinar series. In this role, you’ll be responsible for the development and the hands-on implementation of strategies to maximize exposure and conference attendance; as well as the management of and hands-on execution of projects and marketing campaigns. This individual will partner with conference meeting planners, conference chairs, sales, customer service and other internal company-wide teams to build the conference brand and secure maximum attendance. The ideal candidate will be motivated, analytically minded, detail-oriented, creative, proactive, and quality- and strategically-driven with an ability to implement tactically.
- Prepare annual marketing budget. - Coordinate execution of the marketing plan ensuring all deliverables are completed on time, on budget, and to the highest quality. - Write creative and compelling marketing copy. - Manage all related marketing initiatives, ensuring content is relevant, user-focused and current. - Review and proof-read all print and e-marketing collateral for quality, brand alignment and messaging consistency. - Serve as liaison with internal designers on creation of marketing campaigns. - Create targeted lists for campaigns through data mining and segmentation of internal and external databases. - Manage customer database. - Use ongoing campaign analysis to provide better targeting and more cost-effective campaigns. - Provide weekly reports and analysis of marketing campaigns and attendance numbers to CEO, VP of Marketing and Marketing Director; communicate key findings and make suggestions on future activity based on those findings. - Develop post-event reports and analysis to determine effectiveness of each event as well as recommendations for future events. Working Relationships:
Reports to Marketing Director. Supervises Marketing Coordinator.
- 4-year Marketing degree or related field - Minimum of 2 years B2B marketing experience; events/conferences marketing background preferred - Proficiency in the Microsoft Office suite of applications - Ability to attend a minimum of 3 out-of-state conferences annually - Must reside within 30 miles of Horsham, Pa. Desired Qualifications:
- Strong leadership skills including ability to lead and collaborate with inter-company teams without formal reporting relationships - Ability to drive ideas from concept to quality and timely completion through superior organizational, project management and leadership skills - Demonstrated experience and knowledge in best practices in direct mail deployment, including list management - Experience in creating direct mail, advertising, and email campaigns - Demonstrated excellent written communication skills; experienced copywriter across a wide variety of different marketing channels, including direct mail, email, web and print advertising - Excellent analytical skills to suggest changes to active campaigns based on ROI LRP Publications provides a competitive salary and an attractive benefits package including group health insurance, paid vacations and holidays, 401(k) Retirement Savings Plan. As an EO/AA employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran, or disability status.
Founded in 1977 by Kenneth Kahn, then a practicing employment law attorney, LRP Publications has been serving business and education professionals for more than three decades. Originally known as Labor Relations Press, the company first published case reporters for the legal profession. As the company expanded into other specialty areas, it became known as LRP Publications.