Compile analytic reports for management showing results (ROI).
Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Monitor trends in social media tools, applications, channels, design and strategy.
Implement ongoing education of digital and social to remain effective.
Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Manage email marketing for organization:
Design templates for emails
Send out a daily email newsletter to subscribers
Maintain email subscriber lists
Analyze daily emails and campaigns, and suggest areas for growth
Possesses knowledge and experience in traditional marketing. Marketing or communications degree is preferred, but not required with relevant work experience.
Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
Proficient in content marketing theory and application.
Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains excellent writing and language skills.
Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
Displays ability to effectively communicate information and ideas in written and video format.
Exceeds at building and maintaining sales relationships, online and off.
Practices superior time management.
Is a team player with the confidence to take the lead and guide other employees when necessary. (I.e.: content development, creation and editing of content, and online reputation management).
Makes evident good technical understanding and can pick up new tools quickly.
Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
Basic understanding of email marketing and email marketing tools.
Additional Salary Information: Salary of $15,000 per year for 20 hours of work/week. Schedule will be M-F, 9 am - 1 pm.
Mission Statement: To educate and empower citizens with understandable, reliable, and transparent government financial information.
Founded in 2002, Truth in Accounting believes truthful accounting is the key for citizens, legislators, and the press to clearly understand the truth about government finances. To be knowledgeable participants in their governments' financial decisions, citizens nee...d accurate and complete financial information. Our work has focused on encouraging public entities to produce financial reports that are comprehensive, clear, and transparent; and informing the public of the importance of truthful accounting.
We offer comprehensive analysis of government fiscal data…We analyze government accounting data from each of the 50 states to produce annual assessments of state financial information. We use our proprietary methodology to cut through politicization and accounting tricks to show the true fiscal state of each state. We are expanding our efforts to provide truthful and transparent financial information about the federal government's financial condition.
… And we want you to explore the fiscal data on your own, too. We also provide financial, demographic and other data for you to examine yourself through the State Data Lab. This resource enables citizens, the press, legislators, think tanks, and financial analysts to understand their state government's financial and economic condition.