Under the direction of the Assistant Vice Chancellor for Communications and Marketing, the Creative Services Manager serves as the chief creative strategist and lead graphic designer for The University of Tennessee Health Science Center (UTHSC). This position manages and supervises design for digital and print communications for the UTHSC office of Communications and Marketing.
DUTIES AND RESPONSIBILITIES:
Serves as lead graphic designer.
Develops marketing collateral and branding/identity systems.
Provides general support for the office of Communications and Marketing as needed to assist in the development and execution of multifaceted projects, initiatives, and activities.
Collaborates with Associate Vice Chancellor (AVC) for Communications and Marketing to develop creative strategies and campaigns and set standards for the public representation of UTHSC.
Participates in brainstorming and strategy sessions with unit staff and UTHSC clients.
Assesses and responds to the needs of assigned clients and identify, recommends and develops creative approaches to meeting client goals.
Determines optimal creative approaches to support communications and marketing needs; assesses and allocates resources; creates and implements activity to deliver desired outcomes and maintain client satisfaction.
Researches and assesses utility of developing or emerging Communications, promotional, marketing platforms or strategies, including budget considerations and service procurement.
Manages the creative services team.
Provides guidance and support for graphic standards inquiries and requests.
Acquires images for use in marketing collateral.
Assists the Digital Content Manager and staff with the development of web communications, social media communications, and electronic communications efforts as needed.
Collaborates with the UT System in developing and/or complying with updated graphic standards and identity guidelines and developing new graphic approaches in support of UTHSC marketing campaigns and initiatives.
Performs other duties assigned.
EDUCATION: Bachelor's degree in a relevant field, such as communications, advertising/marketing, graphic design, public relations, etc.
EXPERIENCE: Five (5) years of relevant job experience in a professional communications, graphic design, advertising/marketing, or similar environment to include experience involving project management or coordination; OR Master's degree; three (3) years of related work experience. Agency experience is preferred. Ability to conceptualize all creative components and provide direction. Expert proficiency in standard design software. Ability of understanding best practices in electronic media. Must have strong organizational skills, excellent written and verbal skills, and good managerial skills. Ability to travel occasionally and be available after hours / weekends.
The mission of the University of Tennessee Health Science Center is to bring the benefits of the health sciences to the achievement and maintenance of human health, with a focus on the citizens of Tennessee and the region, by pursuing an integrated program of education, research, clinical care, and public service.