As part of Berklee’s Marketing Automation Team, the new Marketing Automation Administrator maintains the day-to-day use of our marketing automation tool, Marketo, while pushing us forward into ongoing marketing excellence.
This is a technical role that focuses on the implementations of our Marketo instance, as well as various integrations and systems, with some reporting duties. This person is expected to stay on top of new Marketo features and best practices to keep all of Berklee’s enrollment divisions—including undergraduate, graduate, and summer programs at Berklee’s campuses in Boston and Valencia, Berklee Online, and the Boston Conservatory at Berklee—on the cutting-edge of marketing automation.
This position reports directly to the Director of Marketing Automation and works closely with the rest of the Marketing Automation Team, including our Inbound Marketing Manager, Outbound Marketing Manager, and Enrollment Outreach Manager.
The ideal candidate is highly analytical, detail driven, and loves to geek out on marketing tech and automation. Experience within higher education, the music industry, or a B2C-oriented environment is preferable. Candidates who are Marketo Certified Experts will be given highest priority.
Essential Duties and Responsibilities:
Daily management of Marketo instance and various system integrations
Oversee system performance and database health, including duplicate management
Maintain lead lifecycle, lead flows, partition assignment, and workspaces
Develop and maintain college-wide subscription center
Assist other members of the Marketing Automation Team to develop and monitor complex workflows, engagement programs, and templates, and develop and test new initiatives
Works closely with Berklee’s Salesforce Administrators on integrations, database health, and new initiatives
Develop and maintain responsive email and landing page templates (HTML, CSS, Bootstrap 3, JQuery)
Understand and implement velocity email scripting and webhooks as needed
Oversee Marketo integrations via SOAP and REST APIs
Reporting & Analytics
Monitors trends and measure results of efforts across Marketo
Works closely with Enrollment Data Analyst to establish and deliver marketing reporting, dashboards, and analysis on campaign performance, conversions, attribution, and effectiveness
Analyze campaign effectiveness and report on campaign metrics
About Berklee’s Office of Enrollment Marketing:
We’re a group of dedicated higher education professionals who like to jam out—even if we don’t all play instruments ourselves. We work in a fast-paced yet relaxed, Mac-based office on Berklee’s Back Bay campus, and get to interact with the student body on a regular basis, to stay connected with the students we serve. Expect action figures and pet lovers, brainstorming lunches and happy hour jam sessions, friendly chats over a cup of coffee, and endless conversations around “who’s your favorite musical entertainer.” Berklee has the work/life balance you’ve always dreamed about and a benefits package that will knock your socks off. Check out more: https://www.berklee.edu/human-resources/benefits
A good understanding of web analytics, website conversion, and search engine optimization.
Vigilance about web standards, accessibility, version control, and usability.
Ability to prioritize and manage multiple priorities, projects, and resources; eager to take on new projects.
Creative, open-minded, and enthusiastic about seeking new solutions to challenges.
Strong interpersonal skills; ability to influence others without formal authority.
Demonstrated capacity to develop & maintain effective working relationships with individuals & organizations reflecting a broad range of identities, perspectives & experiences.
Minimum 2-4 years of hands-on work with Marketo; Marketo Certified Expert (MCE) strongly preferred.
Bachelor's Degree in related field or equivalent work experience.
Strong experience with HTML4 & 5 and CSS2 and 3.
Experience with Salesforce or similar CRM.
Knowledge of responsive web design and frameworks such as BootStrap.
Experience developing responsive HTML email templates (ideally for Marketo).
The above information on this position description has been designed to indicate the general nature and level of work performed by individuals within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.
External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.
*** Application Instructions Specific to this Position ***
Currently enrolled Berklee students may not apply for staff or faculty positions.
Applicants who are both interested and qualified should submit the following materials:
Cover letter that addresses the applicant’s capabilities and experiences.
A resume or CV.
Incomplete applications will not be considered. The position will remain open for applications until filled.
Berklee College of Music is committed to increasing the diversity of the college community and the curriculum. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.
Berklee provides a diverse and inclusive work environment
We all share a universal love for listening to, and creating music
The mission of Berklee College of Music is to educate, train, and develop students to excel in music as a career. Developing the musicianship of all our students is the foundation of our curriculum. We believe that the lessons and qualities derived from that work?the self-discipline needed for excellence, the empathy required of music making and the openness and inquisitiveness essential to creati...vity?are critical to achievement in any pursuit, musical or otherwise; and that music is a powerful catalyst for personal growth, which is central to any collegiate experience. Founded on jazz and popular music rooted in the African cultural diaspora, our comprehensive curriculum is distinctly contemporary in its content and approach, and embraces the principal musical movements of our time. Through a course of scholarly and practical learning experiences integrating performance and writing, our curriculum covers the variety of influential styles, relevant technologies, and career opportunities open to today's music professional.