UMass Lowell, a Division I institution with 17 varsity sports and a member of the America East and Hockey East Conferences, is seeking qualified applicants for the position of Marketing and Promotions Assistant. The Marketing and Promotions Assistant will develop, implement and manage all promotional efforts for assigned sports including student and community outreach, game day atmosphere and hospitality events.
Develop, implement and execute a marketing plan for assigned sports, with an emphasis on raising attendance, enhancing in-game promotions and maximizing the fan experience
Assume overall responsibility for all in-game marketing and promotions associated with assigned home athletic events, to include but not limited to: the production of timelines and public address scripts, incorporation of video boards, organization of in-venue music and time-out coordination with band, cheer and dance, as well as activation of sponsorships
Establish effective on-campus marketing efforts aimed at increasing student attendance
Develop and execute a strategy for distributing marketing collateral in the community
Assist with social media marketing efforts and in-game activation
Coordinate game-day student marketing staff for promotional activities
Assist in the management and oversight of 16 student interns
Coordinate, grow and facilitate all aspects of the Jr. River Hawks Kids Club
Perform other duties and responsibilities as assigned
Minimum Qualifications (Required):
Bachelor’s degree from an accredited institution in marketing, business administration or related field
Prior experience in marketing (athletics or business), game management or promotions
Proficiency in the use of Adobe Creative Suite and Microsoft Office
Must possess excellent oral and written communication skills
Ability to work evenings and weekends on a flexible schedule
Prior marketing experience working directly with coaches and teams
Effective customer service, communication, interpersonal and public relations skills
Experience working effectively in diverse environments
Experience working with an athletic department and grassroots marketing efforts
Special Instructions to Applicants:
A job offer for this position is contingent upon a satisfactory response to a Criminal Offender Record Information (CORI) check and review.
This is a part-time, non-unit, non-benefited position.
Initial review of applications will begin immediately and continue until position is filled. However, the position may close when an adequate number of qualified applicants are received.
Please include a resume and cover letter with your application. Names and contact information of three references will be required at the time of application.
Internal Number: 494317
About University of Massachusetts Lowell
UMass Lowell is a public university committed to preparing our students for work in the real world? solving real problems and helping real people? by providing an affordable high-quality education.Whether you?re pursuing a career path or still searching for one, UMass Lowell is the ideal place to discover and achieve your purpose. Our campus is bursting with energy? enrollment is up, new academic programs are being launched, and new facilities are being acquired and are under construction. Most importantly, our students are more successful than ever thanks to highly accredited programs, our focus on experiential ?hands-on? learning, and personal attention from our accomplished and committed faculty and staff.