Senior Director, Global Brand Strategy & Marketing
April 30, 2018
Pawtucket, Rhode Island
Full Time - Experienced
4 Year Degree
We have an immediate need for a results-oriented, strategic global marketer to drive our Family and Adult Gaming businesses. These businesses represent over 50% of our Hasbro Gaming business portfolio and are crucial in leading the way for our Hasbro Gaming business and strategy. The Senior Director, Global Brand Strategy & Marketing will build a global brand strategy and a cohesive and actionable category marketing plan for the business, leveraging the best thinking from around the world and realizing synergies in execution. This leader will help pioneer digital-first thinking through social listening and social marketing to reinvent the toy and game industry. Partnering with internal and external resources, you will develop and execute integrated programs and drive the development of a compelling, cohesive brand with expressions across product categories. The successful leader will engage inventors and influencers to drive a new integration of product and marketing to continue to strong trend of the business team that has brought successes like Pie Face and Speak Out to market and reinvented our classic games like Game of Life and Trivial Pursuit.
Primary Duties and Responsibilities: The Senior Director, Global Brand Strategy & Marketing will serve as a key business leader to inspire and drive innovative global marketing strategies across this key opportunity. She/he will partner with internal/external resources to develop and execute integrated marketing programs that ensure consistency, growth, and relevance across the organization. • Develop extensive strategic 3-5 year global brand strategy and category plans for the brand, ensuring the brand has a meaningful long-term consumer position and achieves maximum volume profit/growth. • Build product and marketing strategies; Partner with the cross-functional lead on developing and delivering consumer-insight driven product. • Deliver digital-first thinking leveraging knowledge in social listening and social marketing to reinvent our business. • Drive the analysis of products, brand and category performance. • Develop primary communication vehicles in advertising, PR, online, etc. • Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers. • Provide timely and consistent communication of brand activity and key information to internal business partners. • Act as point person/key liaison on all licensing related business matters. • Oversees regional merchandising activities relative to category plan. • Innovate the brand across multiple touch points (digital, creative, retail, advertising and global). • Build a cohesive and actionable category marketing plan for the brand. • Develop marketing plans and implement multi-layered programs (digital, mobile, etc.) that drive sales growth for the brand. • Oversee digital content through developing immersive functionality and digital enhancements to our analogue products. • Build Hasbro’s expertise in understanding how key consumer groups access and use information and entertainment across various platforms, ensuring Hasbro invests marketing dollars to deliver the greatest ROI for each demographic segment. • Utilize metrics from Hasbro brand marketing programs to educate the organization and make well informed, ROI driven decisions on future marketing efforts. • Provide leadership and creative thinking to the analysis of market trends, and the identification of new market opportunities.
Education and Experience Requirements:
• 10+ years of brand strategy/marketing experience in forward-thinking consumer organization preferably supporting a global brand. Experience marketing entertainment or interactive product experiences a plus. • Bachelors Degree in Marketing, Advertising or related field. MBA strongly preferred • The Director will be a seasoned and strategic business executive with proven experience in consumer organizations where marketing drives revenue. The candidate will have an in-depth working knowledge of the consumer and/or entertainment landscape and a successful track record delivering programs that meet or exceed corporate revenue goals. • Track record of managing multiple projects with a demonstrated ability to prioritize efforts based on ROI to the business. • Experience managing a portfolio of brands, developing community, gaming and other web-based projects (preferably kid and/or entertainment sites). • Proven track record for developing cross-channel marketing plans that meet/exceed business objectives. • Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others. • Ability to consult on the business needs and the strategies or tactics for utilizing a digital channel to deliver quantifiable business results. • Background which includes hands-on accomplishments in delivering market share, sales growth, and profitability. • Expertise in planning, prioritizing and goal setting including the ability to manage multiple projects, determine project urgency and create detailed action plans. • Proven experience building and mentoring a team. • Capable of shaping a clear strategic vision and effectively communicating that vision throughout all levels of the organization.
Employer will assist with relocation costs.
Internal Number: 2704
About Hasbro, Inc.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years.