Advertised Summary Job Description: Reporting to the Associate Director of Digital Strategy, Digital Marketing Initiatives, the Digital Marketing Coordinator will assist with collaboration between the Columbia Alumni Association (CAA) and other areas of the organization, including fundraising and operations departments across school-based alumni and development offices.
This role reports into the Digital Marketing Initiatives unit within the Office of Alumni and Development (OAD). The team seeks to implement a unified strategy that focuses on both increasing alumni engagement and increasing donor count/retention. The Digital Marketing Initiatives unit oversees broad-based alumni and development communications across multiple channels, online programming and engagement. It is a leader in implementing and using enterprise-level technology shared across the organization. The goals of the unit include offering and conveying value, benefits, and opportunities to alumni, creating a holistic communication strategy around development and engagement, and fostering a culture of impact that benefits the University and its alumni. The Coordinator will also be a critical member of the CAA Marketing and Digital Initiatives team which overseas all CAA efforts and projects to market and communicate with alumni University-wide under the CAA brand. This Coordinator will serve in a pivotal role to contribute to cross-University initiatives, gather and analyze metrics and report out on impact, and connect with multiple stakeholders to ensure there is clear and meaningful information sharing around programs and platforms. The Coordinator will serve as a project manager, business analyst, and vital part in managing the units' collaborations and inter-departmental initiatives.
- Engage with internal and external users of OAD digital marketing tools and properties to gather feedback, make recommendations, and identify shared needs or trends. - Identify new and existing requirements from users around OAD tools and properties; recommend and implement improvements as advisable. - Demonstrate use-case scenarios and impact to internal stakeholders around use of technology platforms and online programs. - Expand upon Alumni Voices, a survey used to acquire insights from our Alumni Community. - Use metrics to determine a more unified UX (user experience) across OAD web properties. - Become the expert on digital trends and competitive analysis. - Serve as the expert on Columbia's OAD metrics; identify areas where this information can inform and impact online communications and programming. - Maintain a Digital Marketing Initiatives dashboard, especially around online programs and platforms. - Inform marketing decisions based on data and other relevant metrics. - Ensure outreach and online programming efforts are helping contribute to prospect identification and cultivation. - Produce reports and recommendations on a variety of topics, from event registration patterns to adoption of online tools, with the goal of increasing impact on every level - Assess the benefits and services offered to alumni; make recommendations for marketing strategies or acquisition of new alumni resources. - Schedule meetings and provide other assistance in inter-departmental coordination. - Undergo benchmarking and research to assess Columbia's performance across different platforms and initiatives compared to industry standards.
General Minimum Qualifications: Bachelor's degree or its equivalent required. Minimum of 1 year experience in a professional role.
Additional Specific Minimum Qualifications: - Ability to pull metrics, look at data, identify trends. - Ability to create polished reports that use metrics to tell the story of impact - Strong project management skills - Self-starter with an eye for detail and the ability to juggle a large volume of information in a fast-paced environment, and a sense of strategic planning. - Ability to work well with other units, volunteers, and colleagues; a genuinely collaborative personality. - Excellent verbal and written skills. - Facility with online tools and resources; interest in exploring and experimenting with new platforms; ability to learn quickly and be flexible when working in the digital space. - Ability to set priorities, exercise excellent judgment, and work with diplomacy and discretion in a highly pressured environment.
Preferred Qualifications: - An interest and/or an eye for design a plus. - Previous digital product experience a plus
As a member of the National Collegiate Athletic Association (NCAA) and the Council of Ivy Group Presidents (Ivy League), it is imperative that members of the Columbia University community, in all matters related to the intercollegiate athletics program, exhibit the highest professional standards and ethical behavior with regard to adherence to NCAA, Conference, University, and Department of Intercollegiate Athletics and Physical Education rules and regulations.
Columbia University is an Equal Opportunity/Affirmative Action employer.
Internal Number: 126_168844
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.