Brand/Product Management, Marketing/Brand Management, Marketing: Other
4 Year Degree
The Product Marketing Manager exhibits a deep understanding of markets and buyers in order to devise and lead a product’s go-to-market strategy. Although the product-marketing manager does not have direct reports, he/she must work cross-functionally within the Marketing team, unifying and motivating peers from different teams (product management, customer group, activation, sales operations, finance, marketing communications, interactive marketing, and segment marketing and sales).
The Product Marketing Manager will be assigned to solution areas within the portfolio on a rotational basis depending on the needs and priorities of the business. Work on each solution area will start with clearly devising and articulating the messaging we bring to market based on a deep understanding of market needs, competitive alternatives and our solution differentiators. The product marketing manager will also devise and lead the development and deployment of the marketing plan that brings that message to our sales team and to the market segments involved in each solution.
Responsibilities -Define the target market/s and persona/s for each solution. Conduct market and customer research to gather insight about the market, personas, buyer needs and purchasing process. -Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint for sales and marketing teams. -Develop product-level marketing plan, sales enablement plan, launch plan (if needed) and solution handbook for use by marketing and sales. -Collaborate with marketing peers and resources to produce relevant content for target buyers such as web-pages, articles, press releases, customer testimonials, campaigns. -Develop sales enablement tools such as competitive comparison guides, messaging maps, FAQs, PowerPoints, etc. -Assist in product naming as needed, providing market, competitive and customer context and leveraging our naming algorithm. -Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building. -Develop customer testimonials and case studies, working with the content marketing team, for external and internal use. -Monitor and report on the performance of market-facing marketing programs and sales enablement programs.
Qualifications Basic Requirements:
-Bachelor’s degree -5 years of progressive product marketing experience -Healthcare experience ideally with EHR, health plan, PBM, pharmacy or health system -Experience developing product positioning and developing and delivering targeted marketing plans using a full range of marketing disciplines, including but not limited to digital marketing, social media, interactive media, video, advertising, tradeshows/events, direct marketing, press relations, sales training and support, and collateral creation -Experience communicating with and influencing individuals at all levels of the organization -Product launch and brand positioning experience -Demonstrated strong project management skills -Demonstrated strong communication skills – writing, presentation development and delivery -Strong analytical skills and business judgment, with the ability to discern market requirements from market preferences -High proficiency with MS Office (Excel, Word, Outlook, PowerPoint)
Preferred Qualifications: -Bachelor degree in Liberal Arts, Journalism or Marketing -Masters of Business Administration -Product management and/or sales experience is a plus -Strong business acumen -Certification by Pragmatic Marketing or Sirius Decisions for Product Marketing skills -Experience with management and administration of marketing elements within SalesForce.com (CRM) -Experience with project management programs, such as Basecamp, JIRA, etc. -Familiarity with marketing automation and/or email marketing technology, such as Eloqua, Marketo, HubSpot, Pardot, Exact Target, etc.
Additional Salary Information: Bonus eligible
Internal Number: REQ154
Our purpose it to serve the nation with the single most trusted and capable health information network, built to increase patient safety, lower costs and ensure quality care.
In 2001, different areas of the industry were recognizing an urgent need for a leap forward. Pharmacy associations formed SureScript Systems to create a link to physicians and replace paper prescriptions with more accurate e-prescribing. And the three largest PBMs—Caremark, Express Scripts and Medco Health—formed RxHub to create a link between payers and prescribers.
In 2008, these competing organizations formed a historical alliance as Surescripts. Their goal was to build a national network to connect clinicians, EHRs, hospitals, PBMs, pharmacies and technology vendors. They believed in the value of having comprehensive patient information at the point of care.
Beyond its unparalleled breadth, depth and volume, the strength of our network is rooted in two core, irrefutable beliefs: 1. More actionable patient intelligence at critical points of care means better decisions. 2. Better decisions mean lower cost, higher quality and increased safety—the “holy grail” of healthcare.
Today, Surescripts is the nation's largest health information network.