Internal Job Number: P02024UF

Description:

The College of Engineering invites applications for a full-time (1.00 FTE), 12-month, fixed-term Assistant Director of Marketing and Communications position. Reappointment is at the discretion of the Dean.

The purpose of this position is to move the college's many stakeholders — other engineering schools, alumni, donors, industry partners, state and federal government entities, and prospective high-achieving and underrepresented students — toward stronger relationships (i.e., opinion, perception, and affinity) with the college and thereby growing its brand image, reputation, and loyalty. The Assistant Director of Marketing and Communications (ADMC) ensures that all marketing and communications materials and efforts of the college's five schools are integrated and work in unison to support the university's brand, the college's sub-brand and strategic priorities.

The ADMC reports to the director of marketing and communications and consults with the director on prioritizing central college-level marketing and communications priorities and those that support school-level initiatives, allocating resources appropriately so that projects are completed in a timely manner based on their strategic importance.

The ADMC assists in the development and execution of schools' marketing and communications implementation plans and ensures that they support the college's marketing and communications plan; provides mentorship and direction on school marketing and communications efforts so that they tie to the larger college strategic goals and stay on brand. Along with the director of marketing and communications, the ADMC serves as a brand manager for the college to ensure visual and message consistency across the schools and alignment between the schools, the college and university. In coordination with University Relations and Marketing, the university's central marketing office, brand managers support, guide, and enforce brand management and serve as a trusted and accessible resource for the college on brand-related matters.

The ADMC leads the planning, coordination, development, production, review, approval, distribution, and evaluation of materials and programs for the five schools. The ADMC directly provides leadership, supervision, and direction for a sub-group of staff members within the marketing and communications team who are assigned to support school-level marketing and communications efforts. The ADMC plans, assigns, and reviews work, establishes goals for each position, assesses performance, outlines professional development opportunities, and addresses deficiencies.

The ADMC must be able to effectively and persuasively communicate with constituents, work within a matrix reporting structure, manage competing priorities, and motivate a team to work toward a common goal. The ADMC cultivates relationships and serves as a liaison to the schools to coordinate efforts that ensure synergistic, comprehensive, and consistent marketing and communications activities across all units to achieve the goals associated with college's marketing communications plan. The ADMC meets with internal/external clients to figure out the scope, resources, and budget estimate for projects. The ADMC determines the plan and executes the tactics in a timely and professional manner with regular contact with the client and, when appropriate, with the director. The ADMC establishes and maintains procedures, coordinates projects to accomplish goals, monitors projects for compliance with applicable policies and procedures, and is responsible for ensuring the projects stay on time and within budget. The ADMC must skillfully balance between clients' needs and requirements, and the university's brand guidelines, and the college's sub-brand guidelines and strategic priorities.

In addition to overseeing the work of assigned staff, the ADMC supplies original content to print publications, websites, electronic newsletters, social media platforms, strategic documents, event collaterals, advertisement, special reports, displays, etc.; models best practices for editorial content development, photographic selection, and storytelling that reflect the institution's, the college's, and the schools' communication goals and priorities; effectively communicates research discoveries in a compelling way to our diverse audiences; makes technical and design determinations related print, electronic, and video contents. The ADMC also runs the college's electronic calendar, blog, and digital displays throughout engineering buildings, contributes social media contents, plans and executes the Graduate Research Showcase, and works on college-level projects as assigned by the director.

Minimum Qualifications (Staff) / Guidelines (Faculty):

Typically Requires Bachelor's degree in Business, Marketing, Journalism, Arts, or Communications, or related field. 4 years' experience in marketing and communications, including leadership experience.

Requirements :