Design and format graphics, videos, photos, and written text for distribution across the school’s web and social media channels.
Develop and implement innovative content and goal-based digital media strategies for the Admission and Development Offices with focus on engaging constituents for each.
Manage admissions-related website content and oversight.
Employ platforms such as Hootsuite or Sproutsocial to manage Hebron’s social media channels.
Identify strong imagery for use in social media and web platforms.
Establish metrics and benchmarks for measuring the impact of Hebron’s social media outreach.
Oversee use of Google AdWords (PPC) and Facebook advertising.
Assist with development of strategic content for email marketing campaigns at various stages of the funnel.
Assist Director of Alumni and Parent Relations with external online e-communications to parents, students, and alumni/ae.
Required background, education, and skills:
Must be technically savvy, results-oriented, highly organized, detail-oriented and flexible.
Effective written and oral communication and accurate proof-reading skills are essential.
Technical skills: Solid knowledge of Google Analytics, SEO, HTML, Adobe Creative Suite, Final Cut Pro, iMovie, Vimeo, Sproutsocial, Photography, and Videography.
Demonstrated skill creating effective digital media based on an established and consistent visual style.
Punctual, highly creative, and enthusiastic about working in a result orientated educational environment.
Bachelor’s degree in marketing, communications, digital media or related field.
Must be willing to work night and weekend events when necessary.
About Hebron Academy
Hebron Academy, founded in 1804, is an independent, college preparatory boarding and day school for
students in grades six through postgraduate. Nestled between the sparkling ocean waters of coastal Maine and
the majestic White Mountains, Hebron Academy’s prime location offers access to the best in outdoor recreation
as well as a place apart from distraction, where students have time and space to discover oneself and make true
friends. Professional, caring teachers and coaches are dedicated to inspiring and guiding students to reach
their highest potential in mind, body, and spirit. Visit our site at www.hebronacademy.org .