ROLE PURPOSE The Marketing Specialist is responsible for the design, development and delivery of digital and offline marketing programs to support expansion and growth of the company products and services. The primary responsibilities of this role are to drive brand awareness, develop marketing content, and design, activate and measure the success of campaigns that help drive pipeline and revenue. MAIN RESPONSIBILITIES •Maintain and manage web content at www.glory-global.com using the Sitecore content management system. •Develop, design, measure the success and develop reports/dashboard for digital marketing campaigns utilizing Oracle/Eloqua marketing automation platform. •Develop content for web expression, campaign assets, trade show support and sales force/channel enablement. This includes brochures, whitepapers, case studies and video. •Manage layouts and design communication pieces such as presentations, newsletters, event support materials and research papers. •Create marketing brochures and any collateral material to support our products, services and strategic initiatives. •Manage North America social media postings for all Glory social media channels. •Design and development of PowerPoint presentations for executive team and sales force. •Assist in the development and written request for projects from the sales team. •Manage our internal SAVO sales enablement platform and all content within. Keep it current and relevant for our team to find the right information. •Assist in new ideas for developing leads for the sales team.
REQUIRED EDUCATION AND QUALIFICATIONS Education Level: •Bachelor’s degree in Integrated marketing, digital marketing, advertising and /or equivalent experience. Relevant B2B marketing experience preferred. •MBA or Masters degree in Integrated Communications preferable.
Qualifications: •Minimum 3-5 years’ experience in content marketing and digital marketing or related field. •Must possess outstanding verbal and written communication skills and proficiency in time management in order to handle deadline pressures and multiple assignment and clients simultaneously. •Must be able to work individually and as a team player in a fast-paced environment, taking ownership of projects and seeing them through to completion. Results driven, agile and able to work effectively with all levels in the organization.
REQUIRED SKILLS AND COMPETENCIES •Advanced skills with Eloqua marketing automation platform. •Proficiency in one or more of the following digital marketing and content design platforms beneficial: Sitecore, Adobe Acrobat Professional, SharePoint and Savo. •Strong proficiency with Microsoft Office suite. •Solid knowledge of B2B environments, requirements, multi-channel distribution and best practice B2B marketing tools and programs.
Additional Salary Information: 10% Bonus Opportunity and Excellent Benefits
Internal Number: 3451
COMPANY OVERVIEWAs a global leader in cash technology solutions, we provide the financial, retail, cash center and gaming industries with confidence that their cash is protected and always working to help build a stronger business. Our cash automation technologies and process engineering services help businesses in more than 100 countries optimize the handling, movement and management of cash. While we span the globe, we personally engage with each customer to address their unique challenges and goals; enhancing staff efficiency, reducing operating costs and enabling a more rewarding customer experience.We offer peace of mind. We enable transformation. We generate options. We empower people. We do all this by releasing companies from the burden of cash management, putting cash to work, and helping customers enhance the value that their staff and facilities add to their business.