This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)The ProviderContent Marketing Manager has a strategic marketing mindset to create contenthealth care providers are looking for and then to optimize the path forengagement. They will help drive the research, design, development andpresentation of marketing and promotional materials and programs throughstorytelling, creativity and a keen analytical sense for leveraging various formsof traditional and digital content. This newposition will help implement the organization's strategic provider marketingplatform across all lines of business. They will gather, organize, manage andshare the organization's most relevant and powerful content – includingstorytelling in digital/online and video formats. They will expand ourcompany's digital content footprint, awareness and engagement with providers. Primary Responsibilities:Develop/implement long- and short-term content marketing strategies and goals that differentiate UnitedHealthcare in the marketplaceCurate and create marketing content for health care provider audiences – gathering relevant content and stories from across the organizationDevelop and implement marketing campaign tactics, including materials and content for a variety of marketing channels – toolkit materials, presentations, events, digital, and moreDevelop and align messaging across all channels, including managing internal governance processes Analyze and use market research, audience data, trends, themes, issuesHelp segment and define target audiencesOversee traffic management and work streams for producing materials, initiatives and campaignsWork in cross-functional and/or cross-segment teams, coordinating marketing insights across functional areasPerform post-campaign evaluation of communications processes , identify lessons learned and recommend changesDevelop strong relationships with key business partners/owners
Required Qualifications:5-9+ years of corporateor agency marketing related experienceAbility to createand implement content marketing strategies across channels and mediumsPast experiencemapping content to audience segmentations/profilesSuperiorwriter/storyteller in a variety of channels, formats and stylesProficiency usingcontent management systems and toolsExperiencecreating content for the web and social audiencesProjectmanagement skills and understanding how to manage the priorities of multiplestakeholders in a complex environmentWorks wellindependently and in team settingsProficiency usingweb analytics tools and/or other forms of measurement Preferred:Bachelors DegreeExperience withemail marketing and preference-based contentExperience creatingcontent for health care providers, leaders and influencersExperienceworking in highly regulated industries with complex environments and audiences(agency or corporateExperience working across multiple regions/states for a large organizationFlexibility in adapting to changing business requirementsCareers with UnitedHealthcare. Let's talk about opportunity. Start with a Fortune 6 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that's second to none. This is no small opportunity. It's where you can do your life's best work.SMDiversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Internal Number: 757893
About UnitedHealth Group
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.