As part of the Marketing team and reporting to the Managing Director, Marketing & Product Management, this position will manage HBX communications, content marketing, social, community & events efforts across the HBX brand and product lines, establishing and managing both departmental processes and serving as the liaison to HBS Marketing & Communications. The role will be responsible for our strategic development of marketing communications, press releases, presentations and newsletters as well as oversight of operational requirements for content approval with an eye on brand consistency and quality. In addition, this role will oversee the social media strategy and execution for HBX overall and individual courses. This person will manage junior members of the marketing team. Finally, the person in this role will be part of the externally facing team that meets with faculty, potential clients, alumni, and other interested parties to present on HBX and our products.
Responsibilities:
Develop, refine and implement a comprehensive communications strategy for HBX, leveraging a range of communication channels
Together with the Managing Director, Marketing & Product Management, develop a marketing strategy for HBX. Communicate marketing strategy to key internal stakeholders, including faculty. As part of marketing strategy, identify opportunities for partnerships.
Establish and oversee process for content review; ensuring brand consistency and quality.
Act as liaison to Marketing & Communications for press releases and brand alignment strategy with Harvard and HBS.
Oversee externally facing communication channel developments and strategic direction such as social media channels, blogs, website content, and newsletters. As part of the marketing team, participate in the development of content for related promotional purposes.
Develop and execute HBX community efforts, and events such as ConneXt.
Partner with Product Managers on development of marketing content and messaging based on target audience profile.
Measure and report on impact of communication-related activities, using data to set strategic direction and working closely with Product Managers to review by product and audience.
Manage creative vendor relationships including contracting and resource allocation; Play a key role in the selection of marketing agencies; manage and negotiate contracts
Manage day to day creative budget; plan and execute campaigns and content marketing strategy within budget constraint
Oversee business development presentations in collaboration with business development team
Manage content contributions from HBX team members, reviewing for accuracy and message alignment.
Partner with External Relations on Alumni Engagement activities and messaging; work with senior HBX leadership to draft articles and updates that are relevant to this audience.
Manage junior members of the marketing team.
Other responsibilities as part of the larger marketing team.
Cover Letter is Required.
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Harvard Business School is unable to offer visa sponsorship for this opportunity.
7+ years work experience in higher education, marketing and communications, business development, or other relevant area
Proven experience building and sustaining relationships, and working with a diverse audience
Ability to work both independently and as part of a team
Excellent oral and written communication skills and a demonstrated ability to identify, establish, and maintain relationships with senior university representatives
Ability to think quickly in high-pressure situations and deliver the HBS/HBX message to the appropriate audience is critical
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 45312BR
About Harvard University
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.
