Reporting to the Vice President of Economic Development, this position plans, develops and disseminates information to the general public about all courses and programs which includes Continuing Education, Summer Camp, Business Development Center and the Center for Entrepreneurship. The Manager researches new media and techniques for increasing course enrollment and examines current and future trends to determine relevant messages and branding to attract students.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES:
Create annual advertising plans for each area in accordance with budget
Oversee the design and content of the Continuing Education and Camp websites
Coordinate writing, editing, design, production and distribution of brochures, bulletins, flyers and marketing materials for events and programs for the regional business community, Summer Camp, Saturday Classes, Precollegiate and Professional Executives In Retirement (PEIR)
Work with mailing department to ensure timely distribution of materials
Develop and manage a digital marketing strategy for the regional business community, Summer Camp, Saturday Classes, Precollegiate and PEIR
Work with in-house and outside consultants to create SEO, Pay Per Click (PPC), digital display, and retargeting campaigns. Measure results and adjust as necessary
Create content for social media and monitor and schedule all strategic postings
Assess outcomes and track performance analytics focusing on SEO and engagement, producing a regular report
Write, produce and direct TV commercials, web videos and webinars
Conduct community outreach for various programs, including attending community events and developing relationships with organizations
Manage communication with contact lists, email blasts and promotion of events/programs
Research current and future technology, educational and job trends to create relevant branding and marketing messages
Internal Number: 898169
About Hofstra University
Hofstra University is a nationally ranked and recognized private university in Hempstead, N.Y. that is the only school to ever host three consecutive presidential debates (2008, 2012 and 2016). At Hofstra, students get the best of both worlds. Our campus is a leafy oasis just a quick train ride away from New York City and all its cultural, recreational and professional opportunities. We offer small classes and personal attention, with the resources, technology and facilities of a large university. Students can choose from more than 160 undergraduate program options and 165 graduate program options in the liberal arts and sciences, education, health professions and human services, the Peter S. Kalikow School of Government, Public Policy and International Affairs, the Fred DeMatteis School of Engineering and Applied Science, the Frank G. Zarb School of Business, the Lawrence Herbert School of Communication, the Maurice A. Deane School of Law, the Hofstra Northwell School of Graduate Nursing and Physician Assistant Studies, and the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell. Hofstra University is a dynamic community of more than 11,000 students from around the w...orld who are dedicated to civic engagement, academic excellence and becoming leaders in their communities and their careers.
