Position Summary: The Digital Marketing Manager is a critical role on the marketing team – responsible for driving the digital marketing and advertising efforts for the organization. As part of a cross functional customer acquisition team, this position manages paid search, SEO, digital advertising, digital analytics, landing page optimization, and email marketing. The Manager will serve as subject matter expert in digital media marketing and will strive to optimize effectiveness and utilization of that media to drive growth and customer engagement.
Manage digital marketing programs and agencies, including but not limited to PPC, SEO, digital advertising, and other inbound marketing initiatives to generate new leads and sales.
Work with agency to manage keyword research, bidding strategies, advertising copy and landing page optimization.
Execute and drive SEO tactics and best practices. Remain up-to-date on algorithm changes and trends, leading new SEO initiatives as needed.
Use Google Analytics and other analytical tools to provide reports on KPI metrics, and formulate strategies to leverage findings into increased performance.
Develop and execute strategies across biddable channels including Google, Facebook, and other PPC channels
Ensure continual optimization of each program to drive results versus forecast on a weekly, monthly, quarterly and annual basis.
Assist in the monitoring of program performance at the Call Center level, triage problems and communicate across teams to resolve
Identify trends to optimize spend and performance based on insights
Manage agency partners to remain within project scope(s), timing, budget and alignment to overall strategy
Serve as primary lead on acquisition website development: provide input on the development of strategy, user experience, site navigation, wireframes, CTA mapping and analytics
Bachelor’s degree in marketing, communications, economics, statistics, or related field
5-10 years relevant digital marketing experience (PPC, SEO, Optimization, Email)
Proven track record of developing strategy and execution in large scale performance/paid marketing channels such as Paid Search, SEO, Display/Digital Media
Strong understanding of Google AdWords, Bing Ads, Google Analytics, keyword analysis, industry tools, competitive analysis, optimization of CPC rates, and conversion rate analysis
Google AdWords Certification and/or Bing Ads Accredited Professional program preferred
Strong analytical and presentation skills; ability to analyze and present conclusions on business performance to stakeholders and executives
Excellent written and verbal communication skills, problem solving and decision-making skills
Innovative and versed in the latest approaches to digital marketing