Associate Director of Digital and Direct Marketing
Discover Vanderbilt University Medical Center:
Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery and patient care, VUMC is a community of individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded and your abilities challenged. It is a place where your diversity — of culture, thinking, learning and leading — is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt's mission is to advance health and wellness through preeminent programs in patient care, education, and research.
Title: Associate Director of Digital and Direct Marketing
Reports to: Director of Digital and Direct Marketing
Classification : Development Officer
Through the exceptional capabilities and caring spirit of its people, Vanderbilt University Medical Center leads in the delivery of exemplary health care, improving the lives of individuals and communities regionally, nationally and internationally. We combine transformative educational programs, compelling scientific discoveries, and distinctive personalized care to achieve this goal.
To consistently achieve excellence in medical science and health care, Vanderbilt University Medical Center Development builds relationships and encourages philanthropic contributions to directly impact today's work and to secure a strong future of service. Enthusiastic and timely support from our philanthropic partners enables the Medical Center as a nonprofit academic medical institution to excel in conducting groundbreaking research, training future leaders and providing compassionate care to patients.
The Digital and Direct Marketing team oversees the solicitation and stewardship of over 80% of VUMC donors. This team performs a central role in VUMC Development's donor growth strategy. Goals are achieved through critical data analysis, thoughtful and strategic donor communications, and well integrated multichannel fundraising. This team collaborates across all VUMC development teams and with key partners in VUMC Strategic Marketing, VUMC News and Communications, and VUMC Human Resources.
The Associate Director of Direct Marketing is responsible for supporting and executing direct marketing strategies within the digital and direct marketing team in order to grow the donor base that supports VUMC mission. Under the supervision of the Director of Digital and Direct Marketing, the associate director creates and executes specific donor strategies supporting donor acquisition and retention for Vanderbilt University Medical Center including Vanderbilt Ingram Cancer Center and Monroe Carell Jr. Children's Hospital at Vanderbilt. Projects deemed suitable for and consistent with direct marketing objectives will be assigned.
Under the supervision of the Director of Digital and Direct Marketing
· Develop and execute a comprehensive plan to help improve donor acquisition and retention. This will include overseeing the Medical Center donor society and other donor recognition and stewardship activities.
· Act as a member of a cross functional team of development and marketing professionals to ensure effective and appropriate integration of content, communications deliverables, and donor outreach.
· Participate actively in digital and direct marketing strategic planning.
· In collaboration with colleagues, create and execute an annual operating plan with responsibility for a set of tactics and goals.
· A bachelor's degree and one year of relevant experience required, three years preferred.
· Creative thinking skills and ability to convert new ideas into actionable plans a must.
· Strong project management skills and ability to see the
Vanderbilt University Medical Center is home to Vanderbilt University Hospital, The Monroe Carell Jr. Children’s Hospital at Vanderbilt, the Vanderbilt Psychiatric Hospital and the Vanderbilt Stallworth Rehabilitation Hospital. These hospitals experienced more than 61,000 inpatient admissions during fiscal year 2015. Vanderbilt’s adult and pediatric clinics treated nearly 2 million patients during this same period.
Vanderbilt University Hospital and the Monroe Carell Jr. Children’s Hospital at Vanderbilt are recognized again this year by U.S. News & World Report’s Best Hospitals as among the nation’s best with 18 nationally ranked specialties.
Vanderbilt University Medical Center is world renowned because of the innovation, work ethic and collegiality of its employees. From our health care advances to our compassionate care, Vanderbilt owes its accomplishments and reputation to staff and faculty who bring skill and drive and innovation to the medical center day after day. World-leading academic departments and comprehensive centers of excellence pursue scientific discoveries and transformational educational and clinical advances across the entire spectrum of health and disea...se.
As the largest employer in middle Tennessee, we welcome those who are interested in ongoing development in a caring, culturally sensitive and professional atmosphere. Most of us spend so much of our lives at work, we want to be part of maintaining a workplace in which people support one another and encourage reaching for excellence. Many high-achieving employees stay at Vanderbilt because of the professional growth they experience and because of their appreciation of Vanderbilt’s benefits, public events and discussions, athletic opportunities, beautiful setting and, above all, sense of community and purpose.
Vanderbilt and its employees share a set of mutual expectations that have been created with productivity, legality, fairness and safety always in mind. We believe that our investment in training and compensating employees multiplies in value when we enable individuals to deliver their best performance for the benefit of us all.