Virginia Tech would like to invite applicants for the position of: Associate Director, Advancement Marketing, Posting #AP0180024
The Associate Director, Advancement Marketing reports to the Director of Marketing and partners with the Development teams to implement successful marketing strategies, increasing participation and revenue for donor programs focused on the “ask, inform and thank” business of Advancement activities for annual and planned giving and stewardship. The Associate Director implements best practices in market segmentation, develops and measures campaigns in the annual giving/planned giving cycles, deploying research to support a culture of continual process improvement.
The Associate Director partners with teams that support the “ask, inform and thank” through direct mail campaigns, student call center programs, and recurring giving programs as well as Advancement-wide projects such as Crowdfunding, Giving Day, and developing a culture of philanthropy among students and young alumni. This role partners with Annual and Planned Giving and Donor Relations teams to establish measures of success, track results, and recommend new strategies to improve effectiveness of fundraising solicitations and stewardship of donors. The Associate Director also advocates for best practices across products and platforms (print and digital).
Include with the faculty application, a cover letter, resume, and list of five references. Individuals with disabilities desiring accommodation in the application process please notify the Human Resources Service Center, 540-231-9331, HRServiceCenter@vt.edu.
A review of applications will begin after 2/26/18.