Responsible for the marketing, operational and financial performance of a retail center. The position must effectively lead a team of people driving sales and traffic to the Center while maximizing the customer’s shopping experience through a safe, friendly, clean and well maintained and aesthetically pleasing environment. In addition, the position is responsible for maintaining the Center’s strong public image.
Develop and maintain retailer relations by establishing and maintaining a thorough understanding, documenting and reporting of merchants’ weekly sales trends, traffic patterns, staffing levels, successes and issues through these means (not limiting)
Daily center walks and store visits
Manager/associate in-store conversations – one on one interaction to better evaluate the store’s condition, shopper flow, inventory levels, for performance relative to others in the chain, etc.
Incorporate the use of the monthly sales report to assess at-risk
Create and report findings to stakeholders (operations, leasing, and marketing) to ensure cohesive, relevant information is shared across disciplines
Develop recommendations with specific initiatives/support which will be implemented locally to support any merchant who is not thriving
Duties include but are not limited to:
Effective Marketing of the Center
Work with marketing to develop and assist in the implementation of an annual marketing plan and budget for the center based on market and center analysis.
Monitor and maintain the marketing budget and account for variances
In collaboration with the Social Media Manager, utilize social, mobile and digital media platforms to respond to customer and industry trends
Implement promotions which attract customers to the center and maximize retailer sales potential
Participate in appropriate area/regional festivals, conventions and trade shows to promote the center
Implement the hospitality referral program (Refer to Rewards), taking primary responsibility for developing, fostering and maintaining relationships with hotels, motels, VRBOs, casinos, restaurants and other attractions
Develop and coordinate bus and tour groups programs to maximize traffic
Develop a positive working relationship with community organizations that would benefit the center’s growth including the Visitors & Convention Bureau and the Chamber of Commerce
Coordinates new store openings
Implements strategies to promote key retailers in various marketing programs.
Implements on-site signage and promotional messaging including coordination of LED reader board, and other signage, etc.
Ensures that all directories and other materials are kept up-to-date.
Maintains knowledge, awareness of demographics, tourist and seasonal traffic, competition, and other market conditions affecting leasing, marketing, and
Stay current on industry trends, competitive environments’ and retailer activities.
Provides input into leasing materials and strategies as needed.
Effective Management and Operations of the Center
Operate a clean, well maintained and safe Center which provides customers a positive shopping experience
Recruit, develop, motivate and retain a high performing property Team including Customer Service staff
Need to be financially astute and have a thorough understanding of retail accounting principles including recovery ratios, accrual and cash basis accounting, reading and understanding financials and be able to abstract information from a Lease
Monitor the performance of maintenance contractor for adherence to best practices for cleanliness, staffing levels, proper scheduling and cost control
Coordinate building systems and operations and utilize selection and retention strategies to maintain occupancy level and work in conjunction with leasing by providing information and bidding as requested
Review bids for contract work and ensures adherence to proper preventive maintenance schedules, landscaping, cleaning and other service provided by third-party service providers
Oversight with regards to scheduling all repairs and maintenance with vendors, and ensuring the proper care of the property
Maintains and directs property security measures, ensuring proper incident documentation and notification to management, owners, and insurance carriers
Other duties as may be reasonably assigned in the operation of the property
Coordination, Support and Cooperation
Ensure all accounting reports and requests are completed in an accurate and timely manner
Provide leasing support for tenant site visits, market analysis, tenant turnover, including opening and closing of stores as required
Monitor stores for adherence to lease covenants (hours of operation, HVAC maintenance, window signage, and store)
Responsible for timely sales reporting, management and marketing reporting to all stakeholders including but not limited to the Company, the property owner, and off-site marketing team
Prepares and submits monthly executive summary inclusive of operations, marketing, leasing detail
Develop relationships with local store managers-build and cultivate relationships to effectively manage sales and traffic
Conduct manager’s meeting and marketing advisory board meetings quarterly
Creative and flexible in attitude and style to adapt in a rapidly changing environment
A strong value system, unquestioned integrity, and good listening skills
Exercise good judgment skills
Problem solver-ability to identify problems and bring issues to resolution proactively
Excellent time management and ability to prioritize and to meet commitments
Super high energy and enthusiasm
Bachelor’s degree or equivalent experience
Minimum 7-10+ years of prior retail or hospitality property management
Excellent verbal and written communication skills
Works varied schedules, including weekends, some evenings and holidays when necessary
Internal Number: 2000220
About Poline Associates
Poline Associates is an international executive search firm specializing in the shopping center industry.
We serve property owners, developers, retailers and service providers who are seeking remarkable talent and work to align them with candidates who are eager for new growth opportunities. Since 1979, our team has been connecting companies and candidates with a commitment to integrity and client satisfaction—making us the industry’s most trusted leader in recruitment.