Assistant Director, Digital Marketing, MBA Admissions
January 20, 2018
USA - MA - Boston
The mission of Harvard Business School is to educate leaders who make a difference in the world.
Description: MBA Admissions seeks an Assistant Director to oversee Digital Marketing to support the HBS mission of educating leaders who make a difference in the world. The Assistant Director needs to be well versed in digital marketing technologies and strategies and analytically minded. We seek someone with good judgment, strong communication and interpersonal skills to play a key role on a fun, high-performing team.
Responsible for formulating the digital marketing strategy and overseeing its execution for MBA Admissions
Monitor effectiveness of marketing campaigns in each stage of the application funnel
Manage analytics infrastructure for reliable attribution of all marketing activities
Drive continuous improvement through experimentation and rigorous A/B testing
Identify opportunities for segmentation and email automation using CRM data
Build strategy for Admissions SEO
Advise on content strategy for email, social, and paid media
Develop strategy to build followers on Admissions blog, social channels
Assess admissions website content performance and optimize to drive engagement and applications
Work closely with MBA Admission Outreach (marketing) team to meet goals for MBA prospects, applications, and yield
Lead in person marketing events held on campus and at locations around the world (travel required), as determined by Outreach Director
MBA Application Evaluation
Develop into a full Admissions Board Member; training and onboarding to take place over a few Evaluation cycles
Assess student qualifications through online/written application
Potential to serve as member of the MBA Interview Board –responsible for observing and conducting interviews with applicants
Primary evaluation role for 2 key strategic and growing pipeline programs (SVMP and Peek)
Help support team-wide events and activities such as Admitted Students Welcome, Interview Days, yield activities, conference attendance, internal team-building, etc.
Contribute to collaborative culture with willingness to both teach and learn from colleagues
Attend weekly Outreach (marketing) team meetings
Report to Director, MBA Admissions Outreach
Perform other duties as assigned
Cover Letter is Required.
Follow us on Twitter @HBSJobs
Explore HBS Work Culture at http://www.hbs.edu/employment/ and learn about other Employment Opportunities. Harvard Business School will not offer visa sponsorship for this opportunity.
Salary Grade: 058
Union: 00 - Non Union, Exempt or Temporary
BA/BS with 6+ years of hands-on digital marketing experience.
MBA degree preferred
Experience setting up and managing infrastructure for digital marketing, including web analytics and CRMs.
Digital marketing experience including SEO/SEM, content optimization, and paid and organic social campaigns.
Strong communication and interpersonal skills as well as good judgment
Facility with Microsoft Excel and experience with independent project execution.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 44687BR
About Harvard University
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.