Posting Summary: The Office of University Communications at the University of Virginia seeks a Marketing Writer to help tell the story of the University while promoting the culture, life and thought-leadership of the institution.
The Marketing Writer is responsible for the writing and editing of print and digital materials for marketing and other projects across a range of subjects and platforms. These may include storyboarding for online and multimedia projects, periodicals and online journals and oversight of content written by vendors and freelance writers. The Marketing Writer is also responsible for maintaining consistent stye and standards for University Communications and acts as arbiter of the work of all written materials developed by or for marketing and marketing purposes. The Marketing Writer has primary responsibility for ensuring cohesion and consistency of brand messaging, as developed both through research and through agency brand positioning and core concepts.
The Marketing Writer will be responsible for: - Serving as a creative lead in the development of clear persuasive and compelling narratives that support the organization's communications, marketing and strategic objectives. - Ensuring all content supports both project-specific and department goals. - Working collaboratively with colleagues in Creative, University News, Media and Public Relations Teams and coordinating the work of freelance writers and proofreaders. - Taking ownership of certain projects and initiatives that have a significant dependence on narrative strength or line of sight with related projects and brand messaging.
The successful candidate will have a clear sense of storyline and an appreciation for the importance of narrative in advancing a clear and compelling view of the organization. Furthermore, he or she will have strong project management and communication planning skills coupled with and ability to understand and support strategic priorities.
A bachelor's degree is required. This position is a full-time University Staff position.
Required Minimum Level of Education: *Degree Required
Required Specific Degree/Training: Bachelor's degree
Preferred Minimum Level of Education: *Degree Preferred
Preferred Specific Degree/Training: Master's Degree in communications or related field and/or equivalent years of experience
Required Minimum Level of Experience: Some - up to 4 years
Required Specific Experience: Experience working as a writer in a variety of formats including general marketing, advertising copywriting, branding and other forms designed to change perception and engage public audiences.
Understanding and experience in using language to affect strategic objectives is essential.
Preferred Minimum Level of Experience: Considerable - 4 to 7 years
Preferred Specific Experience: Experience working as a marketing writer in a branding agency with overlap in higher education.
Experience in developing brand voice and persuasive style is extremely helpful. Experience with corporate/executive communications/relations writing a plus.
Required Knowledge, Skills and Abilities: - Outstanding command of written language - Ability to use persuasive voice to support strategic goals - Understanding of branding, brand positioning and the importance of brand voice and narrative to tell a compelling brand story over time, to many audiences over several platforms. - Ability to translate strategy into clear, compelling, persuasive language - Exacting attention to detail - Ability to work well as part of a high-performance creative team and to accept and translate feedback - Experiencing working both independently and as a part of a team, and to lead, motivate and guide project teams and colleagues - Ability to work to word count and to deadline
Required Computer Applications: Microsoft Office
Preferred Computer Applications: Adobe Creative Suite
Internal Number: 353_83520
About University of Virginia
Founded by Thomas Jefferson, the University of Virginia opened in 1825 as the nation's first public university. A longstanding dedication to preeminence in both scholarship and teaching; top ranking in global satisfaction, collegiality and work/family issues on the COACHE survey of early career faculty; a commitment to excellence that is integrally connected with diversity and a broad array of benefits make the University of Virginia a prime choice for both faculty and staff. The University of Virginia is located in the small cosmopolitan city of Charlottesville near the Blue Ridge Mountains, 70 miles from Richmond and 110 miles from Washington, D.C. The University of Virginia remains the No. 2 best public university in the 2013 edition of the U.S. News and World Report rankings. In the 14 years since U.S. News began ranking public universities as a separate category, U.Va. has ranked either No. 1 or No. 2. U.Va. continues to rank in the Top 25 among the best of all national universities, public and private.