Note: Not all unique aspects of the job are covered by this job description
JOB PURPOSE :
Support annual fund programs through innovative direct marketing strategies and implementation. Develop data drive strategies to execute multi-channel direct response fundraising campaigns in a complex, fast paced, and team oriented environment. With minimal supervision, participates in the development and implementation of marketing initiatives, enabling programs, services, events and/or products to meet business objectives. Vendor coordination. Support cross-functional collaboration across the organization.
The Direct Marketing team provides multi-channel integrated marketing support for Stanford University's Office of Development. Team members work in close collaboration with schools and units across campus to achieve school and unit annual giving revenue goals.
Execute marketing strategies to meet business objectives.
Implements marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Write, edit, and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, social).
Provide project management assistance in design and production of marketing materials.
Conduct competitive benchmarking and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assess market opportunities and track market trends.
Help plan and execute events to support marketing objectives.
Coordinate with vendors/consultants on specific projects.
Assist with product/program budgets and coordinating vendor estimates and invoice processing.
Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains d...edicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu.
Stanford University is an equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.