Reporting to the Executive Director of Strategic Growth Initiatives at Harvard's Division of Continuing Education (DCE), the Director of Content and Digital Marketing Services serves as a key member of the team responsible for implementing integrated marketing strategies and tactics that support the DCE's program portfolio, including Harvard Summer School, Harvard Extension School, Harvard Professional Development Programs, and Harvard's Institute for Learning in Retirement.
This position is an important part of the leadership team within the Office of Strategic Growth Initiatives, a department of approximately 40 staff, and will play a critical role in achieving ambitious DCE-wide growth goals. A successful candidate will be a well-organized marketing professional with a strong digital marketing background, a firm grasp of directing content strategy, experience managing search engine optimization (SEO), and capable of developing and interpreting online marketing analytics reports. This role oversees a team of approximately seven, including the content marketing team, the web development team, and the social and email marketing team.
This individual will play a key role in establishing the marketing services organization and streamlining the people, systems, and processes DCE utilizes as the organization scales to increase personalization and marketing automation. The Division is in the process of implementing Salesforce and Marketing Cloud and needs a strategic thinker with direct experience in this area. This person will work with the marketing directors and external strategic partners to allocate an advertising budget of approximately $3.5M through the most effective channels as supported by data.
Define the marketing services organization and function. Develop digital, content, and web roles, and clearly outline responsibilities. Establish and lead a team of content contributors.
Direct and collaborate with multiple functional groups including advertising agency and vendors, school/program marketing, creative services, and email operations to ensure we are leveraging digital content to drive the most impact for business.
Develop and delivers periodic quantitative and qualitative reports on optimization of the marketing funnel, campaign results, and return on investment for content and digital marketing campaigns.
Establish streamlined process for marketing services and identify/implement resources needed to support strategic content creation and web management. Communicate processes to cross-functional collaborators and consult marketing directors on strategy deployment.
Serve as content and digital strategist for all DCE websites, leading web content production organization through web design, digital optimization, and social marketing campaigns.
Collaborate with marketing directors to develop overall content strategy and identify appropriate content that supports the overall organizational goals, focusing on creating a positive and consistent user experience (UX).
Manage web development team and vendors on page and template development, microsites, landing pages, and testing strategies.
Stay current on trends in digital advertising, UX/UI/CX, inbound marketing and content strategy. Direct vendors and internal team to develop sound SEO strategy that can be monitored, measured, and optimized according to industry best practices.
Guide digital marketing team to develop integrated digital strategies and multichannel dissemination plans.
Analyze the performance of SEO campaigns by identifying strategic opportunities and optimizing content to reach organizational goals.
Advances the use of Salesforce and Marketing Cloud, leveraging best practices in higher ed marketing automation. Implements event and trigger-based communications and works to establish funnel-based metrics within the CRM and automation tools.
The Division of Continuing Education (DCE) comprises several entities including the Harvard Extension School, the Harvard Summer School, the Harvard Professional Development Programs and the Harvard Institute for Learning in Retirement. For more than a century, Harvard Extension School has made Harvard faculty and teaching accessible to a diverse community of local, national, and international students. Harvard Extension School enrolls approximately 13,000 students per year in approximately 65 liberal arts and professional fields. More than 650 open enrollments online and classroom courses are offered at affordable prices to our communities across the world. Harvard Summer School offers approximately 300 courses on the Harvard Campus to 6,000 secondary school, college and adult learners and more than 30 international study abroad programs for up to 600 students each summer. The Division also includes the Harvard Institute for Learning in Retirement with approximately 550 active members and Harvard Professional Development Programs offering about 60 two-day, noncredit courses annually.
All formal offers will be made by FAS Human Resources.
Salary Grade: 059
Union: 00 - Non Union, Exempt or Temporary
Bachelor's degree in the Arts or Sciences
A minimum of 8 years of experience. Advanced degree may count towards experience.
Advanced experience in metrics and marketing to adult and online students
Experience developing and implementing strategy for digital marketing
Expert project management and organizational skills, excellent verbal and written communication skills and comfort working with data/analytics
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. T...he University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.