Summary: The Social Media Marketing Manager will administer the company’s social media marketing and advertising. The Social Media Marketing Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers. The Social Media Manager is instrumental in managing the company’s content-related assets.
Essential Duties and Responsibilities:
Manage social media marketing campaigns and day-to-day activities
Develop relevant content topics to reach the company’s target customers
Create, curate, and manage all published content (images, video and written)
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification