MARKETING ANALYST, MIT Federal Credit Union (MITFCU), to be responsible for researching and analyzing data sources to deliver valid and valuable sales and services information to organization executives. Responsibilities include analyzing and providing findings by creating useful member, sales, and service-related reports to the vice president of marketing and senior management to support organization business and department objectives; working in collaboration and with guidance from the vice president of marketing to continuously assess and analyze validity and value by establishing data integrity, leveraging dedicated marketing databases in addition to multiple organization-wide non-marketing related systems and applications to research trends, and analyze new business/market segment opportunities; developing executive summaries--through research and analysis of collected data reports--for review and use by senior management including recommendations and notations; supporting revenue-generating divisions by reporting on all marketing-based activities, programs, events, and their effectiveness in helping to meet goals/objectives; using industry-related external research resources to assist in setting potential marketing and business development objectives; and proactively supporting outreach programs through contact list generation and prospecting lists via Marketing Department-produced events.
REQUIRED: a bachelor's degree in marketing or related field; a minimum of one year of experience in database management and marketing research; strong organizational skills; attention to detail; ability to work effectively with minimal supervision and manage a high volume of data; and knowledge of personal computers, preferably including proficiency with Word, MS Office, Excel, Outlook, and PowerPoint. One year of experience working in the financial industry (working with MCIF) is strongly preferred. Job #15390-N
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