No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm) Primary Responsibilities: Assesses and interprets customer needs and requirements Self- directed in assuming and carrying out duties Translates concepts into practice Provides explanations and information to others on difficult issues Coaches, provides feedback, and guides others Acts as a resource for others with less experience Market and Product Understanding Deepen the understanding of the market opportunity, unmet customer needs, competitive alternatives and Optum offerings for the market category in which the product is seeking to gain market share and revenue growthCompelling Product Value Propositions Develop and / or support already created differentiated and compelling value propositions for the Optum product suite that clearly articulates the unique benefits that the target audience(s) will receive for the price paid. Guide future offerings to strengthen our value proposition and expand marketProduct Go - to - market & launch strategy Lead the development of a winning go to market strategy including an impactful market launch considering customer segment targets. Craft all marketing materials for launches, new capabilities, customer references and sales enablement toolsThought Leadership Approach Establish and / or support already developed thought leadership positions in the market that differentiates the Optum offerings and reaches the priority audiences through marketing programs, events, executive speeches, influencer engagement and PR / ARSustained Growth Plan Post initial launch, execute marketing strategies that accelerate growth and ensure customer satisfaction. Keep up - to - date on business results and market changes in order to drive initiatives that improve our competitive position. Plan and maintain the budget and expenses for the product marketing and content development initiatives
Required Qualifications:Bachelor's Degree 5 years of Product Marketing experience 5 years of Analytical or Healthcare experience Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint Live within a commutable distance of the Boston, MA office Experience with Access database Ability to travel up to 25% Preferred Qualifications:Exposure and familiarity Pragmatic or Sirius Decisions Advance DegreeCareers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: Product Marketing Manager, Product Marketing, Product, Boston, MA, Massachusetts, B2B, market strategy, competitive intelligence, messaging, strategic marketing, healthcare
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need... at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.