In conjunction with the Associate Director of Marketing & Communications, the Assistant Director of Marketing and Communications oversees the marketing and communication efforts of the Graduate Admissions office. This position plays a critical role in the creation and execution of a comprehensive communications plan to support the enrollment goals of the school. The Assistant Director is responsible for the creation and development of well-coordinated print, electronic and social media marketing used in the recruitment process.
S/he will assist in planning and implementing student recruitment strategies to help Boston College achieve enrollment goals; assume responsibility for the functional management of the college's recruiting and admissions information system and reporting tool(s). S/he will be the liaison to the CRM team on all aspects of the system including design, development, implementation, training and documentation for the Carroll School of Management.
This position also serves as a leader on the admission leadership team generally and specifically as an advocate for the role of communication and marketing in meeting the Schools goals.
The Assistant Director is expected to be a strategic planner and problem solver, providing proactive communications solutions to complex recruitment and enrollment opportunities and challenges S/he is also expected to be creative and forward thinking in identifying and developing his/her solutions.
This is a very visible position both to the internal clients, and externally to the end users. The position will be responsible for ensuring the Boston College policies and procedures are followed on all CSOM Graduate marketing and communication projects. Recommendations and work product will be visible to all CSOM stakeholders.
Management of Hobsons Radius and ApplyYourself, Hubspot, Filemaker Pro Database, and VisitDays Recruiting Solution.
Expertise in admissions and enrollment operations. Process optimization using technology and systems integration.
Managing system upgrades, new technology, and operating systems. Offers product enhancement suggestions and works with vendors to bring new strategies and solutions to our current processes.
Liaison to the CRM team on all aspects of the system including design, development, implementation, training and documentation for the Carroll School of Management Graduate Office CRM initiative.
Manage the Office of Admission's marketing and communication efforts, collaborating with the Associate Dean of Graduate Programs and the Associate Director of Marketing and Communication to create and execute a comprehensive communication plan for prospective students at every stage of the recruitment process.
Working with our marketing firm, supervise the creation of major print, photography, video and web content in collaboration with outside designers, researchers, and printers.
Design and create minor print content in-house; organize and maintain, in coordination with the Office of Public Affairs and Student Financial Services, the Admission Office web and social media platforms as well as admission-related content on other campus platforms.
Collaborate with other functional teams within the division to ensure all communication with students and on/off-campus intermediaries aligns with the school's overarching recruitment communications strategy.
Collaborate with other key communicators college-wide.
Effectively plan and manage the communications and publications budget.
Website Maintenance sliders, traffic, policy/
Online chat/webinar technology.
Enrollment and Admissions datamining, analysis, and reporting to University constituents and external rankings organizations.
Travel to various forums to inform prospective students of admission standards and the programs of the Carroll School of Management.
Shapes initiatives related to marketing, communications for the CSOM Graduate Admission department
Creates strategies and content for social media campaigns.
Evaluates and recommends vendors for smaller print publications.
Serves as the primary point of contact for Graduate Admissions major print publications and is responsible for coordinating and ensuring project completion in a timely manner.
Exercises creativity and problem solving with regard to development of effective communications materials and oversight of communication efforts as related to the CSOM Graduate Admissions goals and objectives.
* Bachelor's degree required with 3 or more year of experience in admissions communication and/or marketing in higher education or related industry. * Demonstrated knowledge of modern marketing strategies and techniques both boradly and in admission. * Expertise in the effective use of CRM systems * Proficiency with Adobe Creative Suite software (InDesign, Photoshop, and Illustrator) familiarity with HTML; Strong design sense. * Superior writing, editing and verbal communication skills. * Strong collaboration and team management skills. * Attuned to changes in student demographics, communication trends and college admission landscape. * Ability to effectively communicate and collaborate with diverse student, family and professional populations.
Evening and weekend work may be required especially during peak seasons.
Preferred: *A graduate management degree *Experience in an admissions department preferably dealing with graduate management education.
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both tea...ching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.