POSITION TITLE: SENIOR DIGITAL INSIGHTS ANALYST – SENIOR MARKETING DATA ANALYST
DEPARTMENT: MARKETING SERVICES
Bachelor degree in statistics, business, or marketing required; will consider other degree with Federated experience. Degree in Quantitative Analysis, Market Research or Digital Marketing preferred.
Minimum of 3 years of experience in analytics (statistical analysis, campaign analysis, predictive analytics, segmentation, research analytics); 3- 5 years of experience working in or closely with a marketing team preferred.
Experience producing analytical reports that identify actionable trends and takeaways for clients;
Experience using website analytics program(s) required
Advanced PC skills in Excel (pivot tables, complex formulas, analytical tools, macros) and PowerPoint to create clear, concise reports and presentations required
Must have the ability to translate and effectively communicate complex information into “layman” terms
Basic understanding of mutual funds and distribution models preferred. Understanding of social media platforms, their features and/or monitoring/listening software preferred
Prior experience with website content management systems and email campaign management and analysis preferred
Familiarity with sales lead generation preferred
Experience with Google Analytics preferred
Responsible for producing detailed, analytical reports on all Federated’s website properties, email campaigns, lead scoring/marketing automation programs and social media properties. Identify key takeaways and trends and develop recommendations to improve.
Extract data from multiple systems to find key points/top headlines for the business line to understand and act upon.
Identify gaps in existing data and work with internal resources to implement processes to begin collecting the information.
Manage Federated’s marketing lead scoring/marketing automation database, including extracting data and creating reports on user activities.
Work on cross-functional teams, acting as a liaison between the Marketing, Sales, Product Management, IT and other groups, to identify business problems/questions and translate client needs into user-friendly reports and presentations.
Collect and analyze data to evaluate existing and potential online marketing opportunities. Use website, email and/or social media tracking applications to recognize user patterns/trends to help formulate marketing techniques.
Utilize analytics and various testing methodologies to evaluate website and email campaign effectiveness
Serve as Marketing’s business expert on Federated’s website, email and social media analytics systems. Using reports from the Customer Relationship Management database (CRM) and other databases, determine the most effective points of interaction for digital marketing campaigns.
Serve as Digital Marketing project manager for projects involving installation and/or upgrading of reporting/analytics applications.
Support strategic initiatives to develop, evaluate, and deliver content and features through our websites and other digital media.
Assist the manager, as requested, with drafting plans, proposals and presentations that reflect the agreed-upon department and team goals, deadlines and budget.
8:30 a.m. - 5:00 p.m. (Overtime as required)
Federated Investors Towers – Pittsburgh, PA 15222
Able to work on projects independently
Highly organized; comfortable with managing multiple projects at the same time
Attention to detail
Demonstrate a cooperative attitude and effective interpersonal and communication skills with clients, coworkers, and vendors
Federated Investors, Inc. offers a competitive salary and benefits package along with a professional environment.
Since 1955, millions of investors in the United States and around the globe have relied on Federated Investors, Inc. (NYSE: FII) for world-class investment management. Federated has grown to become one of the nation's largest investment managers with $366 billion in assets under management.
Federated has honed its disciplined investment process over a half-century to deliver style-consistent inv...estment products, including 123 domestic and international equity, fixed-income and money market funds, as well as a variety of separately managed accounts. Federated's diversified product line is distributed through more than 8,400 financial intermediaries and institutions who assist investors in meeting their unique objectives. For additional information about Federated Investors visit FederatedInvestors.com.