Visit Granbury Inc. is located in Granbury, Texas and is a small but progressive edge city a short drive from Fort Worth. Visit Granbury Inc. (the DMO) is looking for a creative and strategic Brand & Digital Marketing Manager who can turn analytics into insights while smoothly switching gears from task to task.
Candidate is responsible for identifying market opportunities based on research and analytics and implementing short and long-term marketing strategies including digital and social media, website, e-newsletters/database management and marketing and special promotions.
Candidate will work closely with our creative agency, media agency, content contractors, website agencies and other related strategic partners while cultivating these relationships on behalf of VGI and ensuring they are working in sync.
Core responsibilities include Strategic Partner (vendor/agency) Management, Digital Marketing Management, Brand Management, PR/Media Management, and Sales Coordination.
Four-year degree in marketing or related field or equivalent mix of education and experience.
Industry credential such as CDME or other related hospitality/tourism professional certification preferred.
Strong analytical skills, knowledge and experience in all aspects of marketing, solid knowledge of website analytics tools and optimization, and vendor management experience.
Excellent community/stakeholder relationship skills along with presentation/public speaking experiences.
Additional Salary Information: Salary negotiable based on experience.
Visit Granbury Inc. (VGI) is the destination marketing organization (DMO) for Granbury, TX. VGI promotes quality visitor experiences that result in community economic growth with a primary focus to: 1) drive new and/or current visitor demand, 2) enhance the Granbury area experience, and 3) communicate VGI relevancy and viability. VGI works in partnership with tourism industry related businesses and stakeholders to create a unified marketing approach that promotes the unique assets of the area.