| POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world.
The membership draws on leaders from some of the industry’s premier companies, like: Anheuser-Busch, Caterpillar, Coca Cola, Energizer, Kelloggs, Microsoft, Pepsi-Cola, R.J. Reynolds, Texas Instruments, and Wal Mart to name a few.
Education, globalization, technology, advocacy and elevating Marketing at-Retail as a measured medium on a par with print, broadcast, and other advertising mediums are the driving strategies behind POPAI’s direction. Throughout the years we have focused on strengthening global partnerships, enriching our research & educational programs, and utilizing technology to better serve our members.
As the Marketing at-Retail’s non-profit trade association, POPAI is responsible for establishing and maintaining industry standards. POPAI has taken the lead in not only standardizing the terminology we use, but is also working hard to establish new industry standards for measurement, technology and education. In doing so we are raising the standards of quality throughout the industry and improving the consumer’s experience in the marketplace.
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